Decision Sciences and Analytics

Data is the new Oil

Today, one of the key enabler of innovation and progress is data, and companies are succeeding by leveraging the power of data driven decision making. We mine actionable insights which lie hidden beneath the business data by employing advanced analytics techniques such as big data analytics and machine learning.

Data driven decision making is a competitive advantage

• Revenue from new sources: Data analytics can help you identify better avenues for business expansion.
• Improve operational efficiency: Track processes and outcomes closely using analytics, and identify areas of improvements using domain KPIs
• Run targeted marketing campaigns: Run targeted campaigns with higher ROIs.
• Personalise customer experience: Provide a better customer experience by understanding customer preferences. Analyse customer data and act upon them using Artificially Intelligent algorithms.
• Mitigate risk and fraud: Identify patterns and outliers to keep a track of unusual activity to tackle fraud.

Our Expertise

• Marketing Analytics: We help our clients manage, track and improve their marketing campaigns to achieve higher ROI.
• Customer Analytics: We do customer preferences analysis and segmentation to help our clients create personalised customer experiences.
• Risk and Fraud Analytics: We deploy techniques for anomaly detection and pattern recognition for our clients to detect fraudulent activity.

Why Us